How the top ten brand enterprises of doors and win

2022-07-22
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As usual, the world cup seems to have little contact with the home door and window industry, but this year, Xiaobian found that many home door and window brand enterprises have also begun to take advantage of the world cup to start cross-border marketing, and the final marketing effect remains to be further observed

the quadrennial world cup is about to begin on June 14, 2018. Needless to say, during the world cup, all commercial marketing related to the world cup will also get better results than usual. As usual, the world cup seems to have little contact with the home door and window industry, but this year, Xiaobian found that many home door and window brand enterprises have also begun to take advantage of the world cup to start cross-border marketing, and the final marketing effect remains to be further observed

first, the marketing plan should be market-oriented

just entering June, according to the traditional sales habits, all businesses review the sales situation in the middle of the year and formulate the sales plan for the second half of the year, including home building materials enterprises. The reporter learned from a number of household brand agents that, as it is in the undertaking stage in the first and second half of the year, businesses also urgently need to have new promotion points to access, so as to improve sales performance. From this perspective, the world cup has become a natural choice for many door and window brand enterprises. Although cross-border marketing can bring a lot of attention, Fuxuan doors and windows found that more door and window enterprises are moving forward with their own marketing pace. The world cup is indeed the focus of attention at present, but each store has its own sales plan, and the combination with the world cup is nothing more than to promote sales growth

second, network marketing

in the world cup marketing mode, the door and window industry alone appears to be full of tricks. The top ten brand enterprises of doors and windows, such as Eight Immortals crossing the sea, can be said to show their magic powers. Among them, innovative ideas are undoubtedly the sharp weapon of marketing, and different ideas also reflect different marketing methods and tendencies of enterprises. Compared with other forms of marketing, network marketing has lower investment cost, simpler implementation and faster launch speed. It is the preferred mode for door and window enterprises in the world cup marketing. The so-called network marketing focuses on the use of creative copywriting and design to extract highlights to win the attention of consumers, so as to shift attention to products, instill product concepts into consumers, and achieve the effect of advertising

III. how about the "World Cup" marketing effect of door and window enterprises

the whole process of World Cup marketing will be a subtle influence of the enterprise value and corporate culture of doors and windows on real customers and potential customers, so in the long run, the overall value of this major event marketing is still immeasurable. Fuxuan doors and windows believes that through the world cup marketing, it can arouse the resonance of fans, and then get their attention to door and window enterprises. Such attention is proactive and undefended, which can invisibly narrow the distance with real customers and potential customers, achieve in-depth communication, and achieve brand recognition and recognition

although I don't know how the "World Cup" marketing effect of door and window enterprises is? Perhaps it is more a concept than relevant data. Because the brand effect beyond more data can not be quantified, the effect feeling of door and window enterprises is only meaningful, which will be difficult to express. From a long-term perspective, world cup marketing is not only a process of pursuing immediate results, but also a stage of imperceptibly embedding door and window brands into the impression of consumers. The overall effect still needs time to hand over the answer sheet

generally speaking, whether it is a material supplier or a store, it mainly depends on its own business performance, especially the sales situation in the first half of the year, and it is combined with the sales plan in the second half of the year. There are many sales cases related to the world cup, but for the top ten brand enterprises of home doors and windows, it is more important to mobilize consumers' desire to buy

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